Legendary welcomes the Welcome Porto Ticket
Thinking of those looking for Porto as a holiday destination, the Torre dos Clérigos, the Palácio da Bolsa and the Misericórdia Museum of Porto (MMIPO) reinforce their joint tourist ticket, now under the name of Welcome Porto Ticket, which gives the discover three of the city's most emblematic monuments.
For the creation of the concept and dissemination of this general pass, the institutions relied on the creativity and experience of Legendary People + Ideas in the tourism sector.
“One for all and all for 1” was the inspiration of the creative agency for this project that takes place online.
After creating a name that expressed the unique opportunity that this ticket presents, the challenge was to develop the image and multiplatform of the Welcome Porto Ticket.
In a particularly challenging year for tourism, the agency designed a creative campaign to boost demand for these three historic buildings in Porto.
“The strategy involved working on attracting new national and international audiences, with a focus on the Portuguese who this year are (re) visiting our country. We wanted to show that this pass is a 'golden ticket' for those who come to discover the city ”, refers Diogo Pinheiro, managing partner of Legendary People + Ideas.
The campaign was launched this week and is expected to run until October.