Expocosmética shows the Hygge side of beauty

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With the return of the biggest beauty event in the Iberian Peninsula, attention is focused on the new products and trends of the moment. One of them is Hygge, the “secret” behind one of the happiest people in the world, the Danes.

With the stress and hustle and bustle of everyday life, moments of comfort and well-being are often overlooked. To think Hygge is to reverse this cycle and say "yes" to pleasure. Philosophy was born in Denmark, considered by the UN World Happiness Report as the second happiest country on the planet, and has already won fans around the world.

The concept now extends to the area of ​​beauty, recommending routines and products for relaxing, taking care of the body and awakening the senses. The next edition of Expocosmética, which takes place from 7 to 9 April at Exponor, promises to infect visitors with the spirit Fun, the secret of happiness.

This philosophy is based on the importance of enjoying the small pleasures of everyday life, such as bathing, which can become a deep relaxation ritual. One of the suggested tricks is to light candles with tranquilizing aromas, such as lavender or vanilla. THE historic Portuguese brand Couto will present at Expocosmética its aromatic candles with a soft and comforting perfume. From the same brand, Hygge's followers will be able to meet at the event the Couto soap, enriched with sweet almond oil, which moisturizes and soothes the skin.

Continuing in the bath, it is advisable to use treatment products and hair masks, which require a moment of pause. In this chapter, the z.one concept suggests simply zen rituals for an absolute feeling of well-being and hair care. Within this line there are ten treatments available, with different purposes: detox, soothing, balance, hydration, regeneration or stimulation. All of them rich in plant extracts, essential oils and specific botanical complexes, without SLS / SLES or parabens.

After bathing, it is time to enjoy the moment of applying body creams, through a soft and peaceful massage. Pluricosmética advises the body butter of Natura Siberica's Sauna & Spa line, made from Siberian ginseng, for a deep revitalization of the skin, rose hip, which increases the skin's immunity, Daurian oils with aromatherapy and Kachim Daurian extract, which has anti-inflammatory effects. In the same vein, try foot butter, which, as we know, is a hot spot for our body's general well-being. Couto also suggests your hand cream, for moments of break throughout the day.

Couto will be one of several brands present

Various brands present

In face care, philosophy also recommends that this is a moment of personal care and relaxation, to be fully enjoyed. THE Pluricosmética advises to clean and purify the skin with Natura Siberica activated carbon detox soap, a great absorber of impurities, with extracts of herbs and wild berries that nourish, renew and protect the skin of the face against the aggressions of daily life.

Make-up also joined the movement with suggestions to combine comfort with beauty. THE NYX presents its new Powder Puff Lippies at Expocosmética, with sponge applicator, very easy and smooth. Flormar also joins the movement, with the presentation of the new shades of its Silk Matte lipsticks, which give the lips a silk texture, protecting them from becoming dry.

And, finally, on nails, the philosophy is to opt for soft and cozy tones that transmit good energy. Andreia, the Portuguese nail polish brand, has just launched the new Hybrid Gel collection, which combines the characteristics of the gel varnish with the easy application and removal of the traditional varnish, in pink and nude tones, in the good Hygge way.

These and other news and trends will be on display at Expocosmética, from 7 to 9 April, at Exponor, in Porto.

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