There is no 'showcase' like Expocosmética with regard to the areas of hair, nails, cosmetics and aesthetics.
This, which is the largest Iberian fair for professionals and the public, Expose your most important meeting, and this year it will take place between the 22nd and 24th of April.
Under the motto "Happy Girls are the Prettiest", Carla Maia, director of the event, foresees “an unforgettable edition, with many news and the latest trends in the beauty universe".
Considered one of the most beautiful women in Portugal, Joana Freitas accepted the invitation to be ambassador of Expocosmética and it will certainly be an inspiration for all visitors.
Her image is synonymous with beauty and health, perfect silhouette, contagious smile, in short an icon of beauty.
Beauty, beauty and beauty
Hair, aesthetics, make-up, nails, fashion, dermocosmetics and natural cosmetics will mark three days dedicated to well-being, where the most diverse demonstrations, product presentations, hairdressing shows, debate forums, fashion shows, championships and nail contests.
In this XXII edition of Expocosmética, the “Backstage“, One of the initiatives that in the previous edition was most interesting to visitors.
Breaking with the traditional privacy of the dressing rooms, in these backstage, visitors can get up close and personal with professional makeup artists and hairdressers, as well as with all the adrenaline that comes from a “pre-show” moment.
Back at the fair is also the “Secret Kit”, unveiled by a selection of the best hairdressers, who will indicate five revolutionary products for a better hair treatment and which will be on permanent display at the fair.
The "II Challenge Barber Shop”Will evaluate the best styled and groomed beards in a final that has Expocosmética as a stage.
The care of Portuguese men in the treatment of their hair, beards or mustaches has been receiving more and more attention, so the event will have a space especially dedicated to the barber shop.